Stories/ News Agenda
The Hampshire Chronicle news agenda is essentially about local news. The main headlines are mostly about human interest stories happening in the area. The newspaper also deals with local political news, court reports, charity events, features, sport and broadly speaking people contributing to the community. The Chronicle does not usually cover national news unless it has a link with Winchester, Southampton or anywhere in the area. The rest of the newspaper is filled with announcements, adverts, public notices – for sale, services, jobs, dating etc.
The Hampshire Chronicle covers the local news from a fairly objective point of view – mostly because most stories are simply reported and there is no column for comments and opinions. However, it is possible to define on which political wing the newspaper is if we take a closer look to the articles’ topics. The articles appear to have a conservative bias which seems to be aimed at the wealthier and more educated part of Southampton and Winchester. However, there are a number of articles with a broader interest that might appeal to “new” labour voters – stories about education or health for example.